The Twitter vs. Substack battle rages on, as the social media app continues to discourage Substack promotion off-site(Opens in a new tab) Posts by marking all site links as “unsafe” for users.
On April 7, Twitter appeared to add a warning to all external Substack links, and edge mentioned(Opens in a new tab)prompting users to stay away from the platform and describe it as potentially “unwanted or unsafe”.
The tweet may have been deleted
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Earlier this week, the newsletter platform seemed to have started the last straw against Twitter with the launch of its new Substack Notes feature — a “recommendations” feed that looks strikingly similar to the traditional scrolling social feed that is the core of using Twitter. While many seek to leave the Elon Musk-owned social media app, Substack appears to be providing alternatives, including the recently launched chat functionality.(Opens in a new tab) Allows newsletter writers and followers to interact with each other.
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In response, Twitter quickly put up roadblocks for Substack promoters on the platform, including the site’s official account. On Thursday, Twitter banned Substack users from including tweets in Stories. Soon after, tweets containing links to Substack posts appeared to be banned from sharing, allowing users to only quote tweet posts — no likes or retweets for anyone. And soon, no one could handle Substack’s official Twitter account, with Musk publicly “breaking up” with Substack writer and Twitter Files reporter Matt Taibbi.
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Substack told Mashable that the moves were a blow to her writers’ freedom. “Their livelihoods should not be tied to platforms where they do not own their relationship with their audience, and where the rules can change on a whim.”
The addition of the new Anti-Substack seems to be the most subtle attempt to wean Twitter users away from Substack. according to the edgeThis is the first amendment to Twitter’s URL policy since 2020. Twitter has not provided an explanation yet.