This is "Super Mario Bros." The movie is destined to sell tons of games

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Super Mario Bros. film The duo of the same name is presented with a commercial. It’s Brooklyn, before they got swept up in the Mushroom Kingdom, and they made a local TV commercial promoting their plumbing skills. As a filmmaking tool, it’s a near-perfect showpiece, defining the identity of the Mario brothers in mere minutes. As a setting for the movie itself, it’s almost ridiculous – and a great commercial for Nintendo’s massive series.

Most transmedia properties revolve around exploiting intellectual property for fun and profit. It is unlikely that this will happen sonic the hedgehog [The movie]would have been green-lit if it had been an elevator pitch and not an adaptation of a hugely successful video game series. Attracting an established fan base is the point – and also the point where many adaptations falter. This is the original location Super Mario Bros. The movie, which was released in 1993, failed. He wanted the audience but he offered something that didn’t look like the game he loved.

Super Mario Bros. film The (new) definitely doesn’t have that problem. From start to finish, it’s fan service. Built around Mario’s quest to team up with Princess Peach to save the Mushroom Kingdom, and Luigi, from Bowser’s evil rule, it’s just full of game references. These include, but are not limited to, a training montage of power-ups, a 15-minute sequence dedicated to Mario KartThe iconic Rainbow Road, and the entire Donkey Kong interlude. (I think I also caught a passing reference to Luigi’s Palace.) Watching them feels like playing the Mario franchise — a move that goes against The last of us creators Unpacking the game spirit.

Getting people interested in games is the goal. There are few pop culture icons as enduring as those in Nintendo’s early days—the Mario brothers, The Legend of ZeldaThe link—but, as we pointed out before, Nintendo has been in a creative rut for a while. Fans are still gobbling up Switches and playing games from those legendary franchises (The Legend of Zelda: Kingdom’s Tears arrives later this year), but Nintendo has got to count on a movie all those original fans can bring their kids to, one that’s sure to thrill a new generation with its undefeated favorites. Super Mario Bros. film It itself may be on the verge of making more than $100 million in its opening weekend, but it also looks set to sell millions of games for years to come.

It should be noted that Super Mario Bros game. film Not bad – it’s actually quite fun, and all those kids with Nintendo-loving parents are sure to be intrigued. It will likely succeed where its predecessor failed, defeating Mario creator Shigeru Miyamoto’s biggest concern. Miyamoto and Nintendo made the movie along with Illumination (the studio behind the Despicable Me franchise) and Universal – a deal that came together nearly three decades after the last Mario movie. “We were afraid that previous IP adaptations would fail, as there is license and distance between the original creators and the film creators,” Miyamoto said recently. diversewhich he noted did not refer to the ’93 movie specifically.

“The fans are upset and angry because the studios didn’t do justice to the original. We really don’t want a backlash.”

This new Super Mario movie isn’t likely to cause outrage. At worst, it may inspire a yawn. As WIRED wrote two years ago, “Nintendo can build on past successes forever and still be ahead of the gaming world. However, the company thrives when it publishes games that stir everyone’s imagination, not just the sentimental memories of their biggest fans.” Same goes for Quotations of her games.

In this diverse a piece, Illumination CEO Chris Meledandri said he wouldn’t rule out Mario sequels. if Super Mario Bros movie Successful in any way, this all seems inevitable. An ever-growing array of new Mario games and re-releases is also likely, keeping Nintendo ahead of the gaming world and Hollywood. For the new generation of fans, this will be an exciting thing. But in the end, it will only stir up their sentimental memories, not tickle their imaginations.

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