w
Welcome to TechCrunch Exchange, the weekly newsletter for startups and markets. It’s inspired by the daily TechCrunch+ column from where it got its name. Do you want it in your inbox every Saturday? Register here.
I spent a long time A bit of time recently given the state of the art in insurance technology. The cool thing about zooming in on a segment is that I heard things I wasn’t expecting. Talking to investors has also helped me confirm some of my hunches about topics like monetary diversification and mergers and acquisitions. – I
Insurtech faceoff: B2B vs. B2C
When I reached out to investors recently for our latest insider technology survey, I was curious as to how the economy affects insurance buying decisions and whether this makes B2B companies more attractive to bold risk-takers than their B2C counterparts.
My reasoning was that inflation could strain family budgets so much that they might decide to cut back on expenses like insurance. Maybe not the best option, but if it’s better food or insurance, the choice becomes easier.
While companies were also looking to cut costs, they were less likely to forego insurance, especially for the risks to which they were most exposed. For tech startups, this will create an environment where it is easier to sell B2B products than B2C products. But is this really the case?
As usual, the answer turns out to be more complicated than a simple yes or no — but also much more interesting.