after receiving it NFL Sunday ticket rights late last yearOn Tuesday, YouTube began sharing details about pricing for the soccer package. In short, it won’t come cheap: To watch all Sunday NFL games off the market, YouTube TV subscribers can pay $349 this fall to get the service as an add-on, or $389 if they want both Sunday Ticket and the popular NFL RedZone channel.
If you don’t have YouTube TV, Google’s $73-a-month streaming TV service (and gets you access to local CBS, Fox, and NBC channels to watch Sunday games in your area, plus ESPN for Monday Night Football), NFL Sunday Ticket is going to run you nuts. $449 for the season or $489 for the bundle with RedZone through Primetime YouTube channels.
As part of a promotion that runs through June 6, the operator will be offering $100 off Sunday tickets for those who sign up early. That will bring the price down to $249 for the season for YouTube TV subscribers ($289 for the RedZone bundle) or $349 for non-subscribers ($389 for the bundle).
Read more: 8 things football fans need to know about YouTube’s Sunday ticket deal
YouTube says it will allow up to two simultaneous Sunday Ticket streams, which is useful for family members who take advantage of the YouTube TV family feature or those who have split a YouTube TV subscription. Unlike DirecTV, which has owned the rights to Sunday Ticket since 1994, YouTube has not itemized any discounts for college students.
Google-owned YouTube acquired the rights to Sunday Ticket last December and is said to pay close to $2 billion annually to be the exclusive home for all off-market NFL games on Sunday.
DirecTV had previously paid more than $1.5 billion a year for Sunday Ticket in recent years from its most recent deal with the league. It priced the consumer offering at about $300 for the basic Sunday Ticket package or $400 for the “Max” version which includes a DirecTV-specific version of RedZone and allows for multiple streams. Both packages were often on top of the required satellite TV subscription.