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The company behind Monster Energy drinks is notorious for claiming that others are violating its trademarks. In fact, a new report suggests that the company wasn’t above threatening beloved video games like Pokemon And Monster Fisher man Because he believes consumers can confuse games with Monster Energy drinks.
A report published this week in AutomatonInc., a Japanese media outlet, claims that Monster Beverage Corporation has complained about the trademark registrations of Pokemon X, Pokemon Y, Pokemon Sun, And Pokemon Moon Over the years, as well as the Monster Hunter brand and video games Monster Hunter Generations. mobile game monster strike She didn’t escape the all-seeing eye of the Monster Beverage Corporation either. The company disputed the game’s full title and its “Monst” abbreviation.
At the Japan Patent Office, the Monster Beverage Corporation filed a staggering 134 trademark objections. Meanwhile, it happened in the United States More than 100 interceptions In front of the Patent and Trademark Office. Monster is partially controlled by Coca-Cola and has a market capitalization of $55 billion.
Although the claim that someone can link by mistake monster hunter And monster strike Video games with Monster Energy Drinks are so debatable and unlikely, you might ask: What does Pokemon have to do with all this? In the case of the Pokémon trademark, Monster Beverage Corporation has argued that the company’s trademark offering – in Japan, the series uses its full title, pocket monstersand abbreviated, Pokemon—may cause people to mistakenly believe the product was associated with Monster Energy Drinks.
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As expected, these objections went nowhere, and the Pokémon games went to market under their original names. However, this was not the case for all of the brands that had been attacked by the Monster Beverage Corporation.
in 2020, Ubisoft changed the title of its video game from Gods and monsters to Immortals: Phoenix Rising After Monster complained that the original could easily be confused with their trademark. At the end of March, indie studio Glowstick Entertainment revealed that they were fighting against the Monster Beverage Corporation In a case before the US Patent and Trademark Office in an effort to keep its game name: Dark Deception: Monsters and Humans.
Vincent Livings, Founder and CEO of Glowstick, said: Twitter topic On March 29th. Don’t support a bully by buying their own energy drinks. If nothing else, I hope they eventually learn that pursuing game studios isn’t in their best interest.”
Livings stated that Monster Beverage tried to negotiate with him and suggested that the studio be allowed to use the name Monsters and humans In exchange for agreeing not to use any variant of the “monster” in any other game in the future.
Monster Beverage Corporation has deep ties to the video game industry and is a prominent sponsor of live streaming platforms and events. However, her harassment is not limited to those involved in the video game industry. In the past, the company has tried to convince the NBA’s Toronto Raptors to stop using it basketball claws as his team’s logo because he claimed it was too similar to the “M” Monster’s logo.
The company also does not differentiate between large and small companies when they file a complaint. Last month , Monster Beverage Corporation has filed a lawsuit against a local Lebanese restaurant in Ohio to use its logo on the restaurant’s sign. More than 10 years ago, I fought a years-long legal battle with A.J A group of fish keepers who belong to an online forum called “MonsterFishKeepers” He wanted to sell merchandise on behalf of the forum.
Gizmodo has reached out to Monster Beverage Corporation and The Coca-Cola Company for comment but did not receive a response at the time of publication.
(tags to translation) Monster Energy